YETI Announces 24 Ounce Rambler Mug

YETI Announces 24 Ounce Rambler Mug thumbnail

Introducing the Rambler 24oz Mug, a cold beer awaits! 

YETI Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, announces a new addition to its tried-and-true stainless steel Rambler Drinkware line—the Rambler 24oz Mug. In addition, the company also reveals three new color collections, Reef Blue, Sand, and Canyon Red.

“We are committed to expanding our product lines while continuing to lead with innovation, durability, and creativity,” says YETI CEO, “From having a cold one with friends, to remote adventures, we aim to elevate experiences in the wild.”

YETI 24 ounce Rambler MugDesigned with cold beer in mind, the Rambler 24oz Mug is for those who have superior taste, and require an unbreakable vessel for every occasion. Featuring elements that YETI fans have come to know and love, the dishwasher safe Rambler 24oz Mug is constructed with traditional Rambler 18/8 kitchen-grade stainless steel, double-wall vacuum insulation, and the brand’s ultra-strong QuadgripTM Handle built for celebratory cheers.

The Rambler 24oz Mug will be available for $29.99 on yeti.com and at official YETI retail partners this Spring in four color options: Stainless, Black, Seafoam and Navy.

The introduction of Reef Blue, Sand, and Canyon Red continue YETI’s tribute to outdoor pursuits with color inspired by true events.

Inspired by the vibrant, tropical waters surrounding the Florida Keys—serving as the gateway to everything from sailfish to grouper—YETI’s new Reef Blue color is symbolic of year-round opportunities that anglers, divers, and recreationalists alike find in the shallow waters.

The new Sand color collection is influenced by the bedrock color of remote adventures, ranging from overlanding through the dunes of Baja, scouting the next best spot for roosterfish, or paddling out when the swell is pumping.

YETI 24 ounce Rambler MugTo find Canyon Red, YETI went west, to the rugged, high-elevation terrain of sculpted sandstone. These grand mesas and spire summits of the American Southwest hide in plain sight a wilderness that has for centuries been sacred land and has more recently cultivated a climbing community. The Canyon Red collection is inspired by this natural phenomenon and those who set out to explore it.

YETI products available in Reef Blue include: Camino™ Carryall 35, Roadie® 20, Tundra® 35, Tundra 45, Tundra Haul™, Rambler 10oz Wine Tumbler, Rambler 20oz Tumbler, Rambler 30oz Tumbler, Rambler 14oz Mug, Rambler 18oz Bottle, and Rambler 36oz Bottle.

YETI products available in Sand include: Camino Carryall 35, Rambler 10oz Wine Tumbler, Rambler Lowball, Rambler 16oz Stackable Pint, Rambler 20oz Tumbler, Rambler 30oz Tumbler, Rambler 26oz Bottle, and Rambler 36oz Bottle

YETI products available in Canyon Red include: Rambler 10oz Wine Tumbler, Rambler Colster, Rambler 20oz Tumbler, Rambler 30oz Tumbler, and Rambler 36oz Bottle

For more information regarding YETI’s new Spring 2019 products, please visit yeti.com.

About YETI Holdings, Inc.

YETI is a designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our brand promise is to ensure each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes you. We bring our products to market through a diverse and powerful omni-channel strategy, comprised of our select group of national and independent retail partners and our DTC channel. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.

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Gear Review: Yeti Panga Waterproof Backpack 28

WHAT IS IT?
Yeti Panga Waterproof Backpack 28

WHAT SETS IT APART?
Yeti expands its lineup of durable, submersible gear bags with the introduction of a spacious backpack built to protect your belongings from dunks and downpours. DryHaul Straps and QuckGrab Lash Points on the sides and top make for easy transportation, while a removable chest strap and waist belt offer added stability when you need it. Yeti’s high-density, puncture- and abrasion-resistant ThickSkin Shell and HydroLok Zipper fend off the elements, while an interior sleeve and mesh stowaway pocket allow for easy access and organization.

HOW DO I USE IT?
Measuring 12 1/2 inches long, 7 inches wide and 20 inches high, the Backpack 28 offers 1,700 cubic inches of storage space. The Backpack 28 sits upright, thanks to its flat bottom edge, while maintaining a streamlined shape. Both points promote convenient storage in your tackle room in the tow vehicle, along with a dependable and spill-free posture on your boat deck. The Backpack 28 has no exterior pockets or secondary compartments, but attaching the optional Yeti Sidekick Dry, which easily connects via hook-and-loop straps to the HitchPoint Grid, adds a dedicated waterproof space for valuables and smaller items — all protected by a magnetic Hydroshield Closure.

HOW MUCH?
$299.99

MORE INFORMATION:
Yeti.com

ANGLER’S INSIGHT:
Yeti proved its design prowess by blending a comfortable form with real-world function. From transporting tackle and graphs from the truck, to neatly storing foul weather gear and a change of clothes, to fishing on foot with a day’s stock of snacks and essentials; the backpack form made with Yeti’s dependable material will handle an array of fishing needs. This pack also makes a handy carry-on bag for flights to/from your angling destination.

Costa Sunglasses Launches New Beach-Ready, Adventure-Ready Styles

Surf. Sand. Sun. These words provided the inspiration for Costa’s new lifestyle frames – CheecaPanga and Rinconcito. The new styles are perfect for adventures on and off the water and feature the latest on-trend colors and patterns.

 

Costa Cheeca

 

Costa Cheeca in Rose Tortoise with Copper Silver Mirror 580G lens

Cheeca is named for the historic sportfishing lodge that introduced past presidents, celebrities and foreign dignitaries to fishing and old Florida Keys charm. The new women’s frame offers a small fit and features sleek, styled temples and bio-resin nylon construction. The Cheeca frame is available in three color options – Rose Tortoise, Shiny Black and Matte Shadow Tortoise. These stylish sunglasses look and feel as good on the boat as they do sipping a key lime colada.

 

Costa Panga

Costa Panga Spring 2019
Costa Panga in Matte Seafoam Crystal with Gray Silver Mirror 580P lens.

The women’s Panga frame fits slightly larger than the Cheeca and is available in five distinctive colors – Matte Seafoam Crystal, Shiny Tortoise/White/Seafoam Crystal, Shiny Black/Crystal/Fuchsia, Shiny Taupe Crystal and Matte Seafoam Crystal. Light and versatile with deep, winding curves, like the beachfront boats of the Caribbean and Central America, Panga is the ultimate companion for sun-filled adventures in the sand and surf. The frame features tri-fusion bio-resin construction, integral hinge and CAM systems, combined with classic West Coast styling.

 

Costa Rinconcito

 

Costa Rinconcito Spring 2019
Costa Rinconcito in Matte Gray with Gray 580P lens

Rinconcito is the little brother to Costa’s popular Rincon frame and blends West Coast style lines with edgy curved temples. This new men’s medium-fit style is named for the iconic Southern California right point break. Featuring bio-resin construction, integral spring hinges, and Hydrolite® nose and temple pads, Rinconcito is a must-have for days spent chasing waves. The new style is available in four frame colors – Matte Atlantic Blue, Matte Black, Matte Tortoise and Matte Gray.

“We are constantly inspired by the beauty of our oceans and Costa’s latest lifestyle frames resemble everything we love about the water,” said John Sanchez, vice president of product development at Costa. “The new frames are thoughtfully designed for all adventure-seekers, providing both style and performance for activities on and off the water.”

The new styles features Costa’s patented color-enhancing 580 lens technology in both Lightwave® glass and impact-resistant polycarbonate. Costa’s 580® lens technology provides 100 percent UV protection and polarization and selectively filters out harsh yellow light for superior contrast and definition while absorbing high-energy blue light to cut haze and enhance sharpness. In addition, Costa’s lens technology reduces glare and eye fatigue, and its Lightwave glass is 20 percent thinner and 22 percent lighter than average polarized glass.

The new styles range in price from $179 to $259 depending on lens selection. For more information on the new frames and Costa’s full line of sunglasses, visit CostaSunglasses.com.

About Costa
As the first manufacturer of color-enhancing all-polarized sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Still handcrafted in Florida, Costa has made the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its mission to provide high quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials to its Kick Plasticinitiative, IndiFly Foundation and strong partnership with shark research organization OCEARCH, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on FacebookInstagram or Twitter at @CostaSunglasses.

 

 

 

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